Growth language
Growth & search glossary
The terms behind discoverability, conversion, and supervised search and paid-media operations.
04 DEFINITIONS
Start with the concept closest to the decision.
01
Technical SEO
The technical conditions that help search engines crawl, understand, and index a site.
02Structured data
Machine-readable metadata that describes what a page visibly contains.
03Conversion truth
The verified event and business outcome that a growth system is actually optimizing for.
04Internal linking
The deliberate connections between pages that help people and crawlers follow a topic.