Conversion truth
The verified event and business outcome that a growth system is actually optimizing for.
Why it matters
SEO and PPC systems can optimize the wrong behavior when measurement stops at traffic or shallow leads. Conversion truth gives teams a reliable feedback loop for content, campaigns, and sales follow-up.
Use it well
- Define the event, owner, and downstream outcome.
- Separate volume from qualified intent.
- Audit the path from form submission to CRM stage.