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Growth & search

PLT / DEFINITION

Technical SEO

The technical conditions that help search engines crawl, understand, and index a site.

Why it matters

Strong content cannot perform consistently if search engines cannot reach, parse, or trust the pages. Technical SEO is the discoverability layer beneath content and conversion.

Use it well

  • Keep canonical URLs and sitemap entries accurate.
  • Make important content available in rendered HTML.
  • Use structured data to describe visible, supportable truth.

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Related definitions

Structured dataConversion truthInternal linking

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