Internal linking
The deliberate connections between pages that help people and crawlers follow a topic.
Why it matters
A site with strong content but weak connections behaves like a set of isolated documents. Useful links distribute attention, clarify topical relationships, and support qualified journeys.
Use it well
- Link from definitions to services and deeper evidence.
- Use descriptive anchor text rather than repeated generic labels.
- Review links when pages, products, or claims change.